Can a cleaner world create jobs?

This article: http://cnnmoney.mobi/wk_snarticle?articleId=urn:newsml:CNNMoney.com:20120109:jobs_environment:1&category=cnnm_business explains how it is could be possible that our world is evolving. Could the world be making jobs, while getting cleaner? I find this article very interesting because it affects everyone and could influence everyone potentially!